Portfolio Archive

Madhatter’s Market

Madhatter’s Market. Showcasing our end-to-end capabilities while providing some light relief, whimsy and child-like wonder through the lens of Alice for our stand at the Foodstuffs Expo 2025. Desktop Research / Visual Identity / Illustration / Structural Design / Production

Basebox

Basebox. Based on a box-shaped gap in the market, we’ve developed a cool range of gift boxes that will be available through a selection of stockists. Not a fan of a bag? Try a Basebox! Designed in New Zealand, reusable and recyclable. Want to know more about being a stockist? Contact us at hello@baseline.co.nz Desktop […]

The Gardians

The Gardians. Educating the Upper Hutt community on how to care for their natural environment. Desktop Research / Visual Identity / Campaign Design / Digital Collateral https://www.baseline.co.nz/wp-content/uploads/2024/04/Sequence-02_2160.mp4

Kōwhai Bird Feeder

Kōwhai Bird Feeder. “I was so taken aback! Did not expect it and have never received anything like that before. Was really impressed!” Desktop Research / Structural Design / Illustration / Production

Foodstuffs

Foodstuffs. “Whatever we need, Baseline does. They always more than meet the mark with the high quality of the production, and everything arriving in over 140 New World stores on time, having been properly packaged, tracked and traced.” Discovery / Design / Production / Delivery

Homeland

Homeland. “Baseline developed the Homeland Identity taking inspiration from the New Zealand and Pacific food heritage and whakatauki that sits at Homeland’s spiritual centre. We felt very reassured by the rigour of Baseline’s brand audit process, and their confidence in presenting an identity that speaks for itself. They moved quickly and we and our customers […]

Frenchmaid

Frenchmaid. “Baseline developed the full rebrand of our main foodservice brand Frenchmaid. They have great strategy and marketing expertise and are very professional. The external vision was great support for us to understand the new purpose, positioning, and equity of our brand, creating our strategy for the future.” Research Analysis / Brand Audit / Interviews […]