The promotion runs nationwide with every single New World store across the country receiving promotional material dispatched from our warehouse. “It’s like middle earth here” says Sam. “Every single part of the promotional material is collated here at production before we pack it all together for each individual store.” With everything collated at the production warehouse and materials being produced in house too, space quickly became a priority. This year saw Sam enlisting the help of the company next door, using their warehouse to store the overflow of materials.

The fulltime team along with support from several casual staff members print, cut, stack, fold, roll and package materials over a 2 week production period. Every New World store requires different quantities of materials due to the unique layout and size of each store. This is all packed by hand and loaded onto pallets. This year 144 pallets were loaded onto trucks and dispatched around the country over just 6 days! These pallets are handmade as packing and dispatching is much like a game of Jenga with each package stacked in a specific way to ensure the structural integrity and balance of the contents as they make their way to the destined New World store. “If the pallets are made in house, then the security of the contents during transit is in our control. We have to make sure we think about everything, sometimes before we have even started producing material”. The size, shape and weight of all materials is taken into consideration along with protocols set in place by the couriers. As well as the successful delivery of pallets it is important to ensure the ease of unpacking and assembly of the promotional material for store owners too.